What is a BID?
Our Vision, Mission, and Values
BID Area
Our Objectives
Meet The Team
Further Links

What is a BID?.

A Business Improvement District (BID) is a business-led and business-funded body formed to improve a defined commercial area. InExeter is an independent company run by businesses for the benefit of local businesses. The levy fund collected is invested directly back into the area.

The Exeter BID comprises over 650 businesses, varying in sector, with the majority being retail and hospitality organisations. The Exeter BID was set up in 2015 and our current term runs 1 April 2020 to 31 March 2025.

InExeter is run by a Board of Directors representative of the size and sector of businesses across the city. The Board provide strong governance, strategic direction and oversee the delivery of InExeter’s business plan.

Our Vision, Mission, and Values.

Our vision for Exeter is of a thriving, economically prosperous city where businesses flourish, residents enjoy a high quality of life, and visitors experience the best of the southwest.

Economically Prosperous: Exeter boasts a stable business environment with low vacancy rates, attracting significant inward investment and enjoying a high national profile for its economic dynamism and innovation.

A City of Choice: Exeter is a preferred destination for graduates and entrepreneurs alike, offering ample opportunities for post-graduate employment and business growth.

A Great Place: Exeter's evening economy thrives with diverse offerings, while its clean and welcoming environment, accessible streets, and vibrant civic spaces contribute to a lively and inclusive city centre for residents and visitors alike.

As a community of businesses, we believe that we can make a difference to the city. Through our collective contributions we invest in projects and services that enhance our city’s appeal and liveability to create an environment where business can flourish. We invest in the city on behalf of businesses.

We are a driven by our values:

  • Accountable: We hold ourselves accountable to our business members, ensuring responsiveness to their needs and expectations. We maintain open communication channels and actively seek input and feedback to shape the services and activities we deliver on behalf of businesses. We are transparent in our financial practises, ensuring key information is regularly published and easily accessible via out website.
  • Collaborative: Believing in the power of unity, we work together with businesses, local authorities, policing teams, and community organisations. Through collaboration and mutual respect, we strive to build strong, trusting relationships that enable us to work together effectively towards our shared vision for Exeter.
  • Impactful: We are driven by a strong sense of purpose and a desire to be responsive to the challenges and opportunities Exeter faces. We strive to be strategic and innovative in our approach, constantly seeking out opportunities to leverage our resources, expertise, and partnerships for maximum impact.

InExeter BID Area.

Update text to read: Our BID area comprises 51 streets (either whole or in part) across the heart of the city. A full list can be found in our business plan 2020-2025.

West Quarter
Magdalen Road
East Gate
Castle Street
InExeter BID Area Map

Meet the Board of Directors and team

The InExeter Board is made up of representatives of businesses and organisations in the InExeter area who are liable to pay the BID levy. All organisations liable to pay the BID levy are automatically company members.

The InExeter Directors.

InExeter Chairman, Evening and Night time Economy Director

Mat Jarratt

General Manager, Boom Battle Bar

Patrick Cunningham - InExeter Chairman
Tourism & Leisure

Patrick Cunningham

Director at Exeter Phoenix

Michelle Menezes

Michelle Menezes

Princesshay Centre Director

Nikki Fairclough | InExeter Director
Marketing and Communications

Nikki Fairclough

Guildhall Shopping & Dining Centre

Daniel Hayward |InExeter Director
Health & Beauty

Daniel Hayward

Clinical Director, Magdalen Health and Wellbeing

Large Retail

Jack Nex

John Lewis, Partner & Brand Experience Manager


Matt Phillips

Managing Director, IT Champion

Hospitality (Wet-Led)

Mark Sherman

Director, The Monkey Suit

Independent Retail

Mithat Ishakoglu

Director, Ari’s Healthy Life

Cllr Carol Whitton
Devon County Council

Councillor Carol Whitton

Devon County Council

Exeter City Council

Councillor Laura Wright

Deputy Leader, Exeter City Council and Portfolio Holder for Culture and City Centre Strategy

The InExeter Team.

Nicola Wheeler


Alice Evans | InExeter Marketing and Communications Manager

Alice Evans

Marketing & Communications Manager

Mattie Richardson - InExeter Business Engagement Officer

Mattie Richardson

Projects Manager