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Taking place from April - June 2023, flags, bunting and wayfinding banners lined the streets of Exeter to celebrate the different areas of the city and encourage the public to explore off the High Street to discover all Exeter has to offer. The campaign included colourful banners and flags adorning the streets of Exeter, celebrating the different areas of the city. From Fore Street up to Sidwell Street, the streets had an explosion of colour from pops of purple in the West Quarter, yellow hues for the Cathedral Quarter and shades of green for East Gate. All the colours joined together in the High Street which brings all these areas together. Each area has a unique colour identity. This campaign shined a light on these different areas, celebrate their differences, the businesses that make them up as well as showcasing what makes them unique. The aim was to encourage people to explore new areas and discover the exceptional businesses located in different areas of the city. InExeter has funded this project and thanks Exeter City Council for generously providing banner sites throughout the city to support the initiative.