Something Special
A special love story in Exeter
Exeter City Centre
The 'Have An Indie ExeMas' campaign successfully encouraged holiday shoppers to explore Exeter's independent businesses, extending their shopping experience beyond the popular Cathedral Christmas Market. By distributing 'Indie Maps' and creating engaging digital content, the campaign highlighted the unique offerings of over 50 local shops, enticing visitors to discover new areas of the city. This initiative proved to be highly beneficial for the participating businesses, driving increased foot traffic and raising awareness about the variety and quality of local stores. The positive feedback from shoppers demonstrated the campaign's success in fostering a sense of community and encouraging support for Exeter's independent businesses during the festive season.